I'm not sure we needed this. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Theme park reporter Scott Gustin recently shared photos of the rethemed The Disney Dress Shop location which will now be called the Disney Storyland Boutique.

The “store of stories” will feature curated and rotating themes that change on a quarterly basis, according to the Disneyland fan site Daps Magic. “This is a store where the stories and merchandise will regularly change,” according to Daps Magic. “Don’t expect things to remain on the shelves indefinitely.”

All new Disneyland-branded merchandise has arrived at the Disneyland Resort. We first discovered the merchandise at World of Disney in Downtown Disney.