Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...

Severance” surpasses “Ted Lasso” and Skims gets a leg up—plus, why it was a bad week for Bumble, Meghan Markle and Walmart.

Because we’re constantly bombarded with messages, it’s harder than ever for business owners to cut through the clamor to ...

A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram.

Angel City FC and used vehicle retailer CarMax have signed a sponsorship agreement that will place CarMax in prominent public ...

The brands that will thrive in 2025 are not just those with the best products or services, but those that stand for something bigger. Consumers are no longer making decisions based solely on price or ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Some of the brightest minds in marketing and advertisement met at the Palace Cafe in New Orleans for the USA TODAY Ad Meter ...

The best PC strategy games in 2025 keep you on your toes with meaningful choices and weighty decisions, drawing you into their worlds with rewarding mechanics and impressive scale. Full of that ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 39 min ago 6 hours 1 min ago 6 hours 1 min ago By Justin Roberts - 6 hours 31 min ago By Ewan Larkin - 7 ...

Dmytro Lytvyn, a communications adviser to the Ukrainian leader, said that if Kellogg's strategy "is just a ceasefire and elections, it is a failed plan." "Putin won't be intimidated by just those ...

Dove and Sports Illustrated have unveiled a collaboration aimed at enhancing body confidence among young female athletes ahead of this year's Super Bowl. The partnership introduces Sports ...