What is low cost & differentiation strategy? A company must have a thorough understanding of costs and how to continuously reduce them in order to pursue the low-cost strategy. It is crucial that the ...

Deshpandé, Rohit, Amir Grinstein, and Elie Ofek. "Strategic Orientations in a Competitive Context: The Role of Strategic Orientation Differentiation." Marketing Letters 23, no. 3 (September 2012): 629 ...

how would you describe zara's business strategy: low cost leadership or differentiation? Zara's strategy is based on focusing on both cost leadership and differentiation. This ost leadership and ...