Among this year’s spots during the big game, Dunkin’ doubles down, Bill Murray divulges his email address and Elmo looks ...

Meg Ryan, Billy Crystal, and Willem Dafoe are among the grownup stars who showed up in ads during the big game ...

Wherever you are and whatever you’re doing, I hope you can find some joy. Sometimes, you have to look really hard. Sometimes, you have to make it for others (though usually you receive it in spades).

The Peacock Group recently hosted its annual Super Ads Preview Party, during which Jay Cranford, chief creative officer and ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.

Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.