After garnering much attention for their iconic Ramesh and Suresh ads through the years, Cadbury’s 5 Star brand has now ...

With a fresh new take, Cadbury 5star continues its annual tradition of rescuing people who want to “do nothing” on ...

Cadbury 5 Star India’s latest campaign “Make Al Mediocre Again” aka M.A.M.A has created a lot of buzz on the internet. And, for all the right reasons. The nearly two-minute commercial urges ...

While every brand sought to capitalize on Valentine's Day by making consumers believe that love was in the air, Cadbury 5Star aimed to break the clutter and position itself as a brand that resonates ...

With competitive intensity heating up, there was a need to secure Cadbury 5Star's business and avoid potential loss of business to other brands. While 5Star also increased investments to fight off ...

Last month, Cadbury 5 Star and Ogilvy Mumbai partnered with Netflix’s Squid Game 2 to launch a unique contest open to everyone in India. The symbols Circles, Triangles and Squares play a significant ...