The vMVPD reported that it the first CTV platform to offer this ad format in a programmatic biddable environment ...

Earlier this month, the Senate Committee on Commerce, Science, and Transportation held a hearing about fragmentation in ...

What are the key strategies, partnerships, and tech stack elements that make biddable advertising profitable in FAST and other ad-supported CTV platforms in 2025? Fremantle's Laura Florence, Future ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Prince George’s County’s CTV News, a community television station, is facing a significant budget cut that could impact its ...

CBC sketch comedy “This Hour Has 22 Minutes,” TSN’s soccer coverage and singer Nelly Furtado were among the big winners at ...

To advertise effectively, drive conversions and remain competitive, businesses need to experiment with CTV marketing and also keep an eye on its trends.

Then economic uncertainty, exacerbated by U.S. President Donald Trump's tariff policies, sent shares downward. Walmart became ...

Will programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers?

In both retail media and CTV today, platforms, systems and the entire industry lack standardization. Indeed, recent studies ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

Experts say industry is seeing a real shift in how B2B brands approach the upper funnel, and CTV is right at the heart of ...