Make sure the call to action fits in with the rest of the page. Write copy before the CTA button or anchor text that introduces your reader to why they would want to click the CTA and take the ...

In case you missed it, Facebook rolled out “call to action” buttons last February. It was hardly a revolutionary move. Advertisers wanted to bolster results. They needed clearer calls to ...

Also while there are five main CTA options on Facebook, there are other buttons that can be used through other types of Facebook ads. If you are an insurance provider, for example, you can create ...