Consumer packaged goods (CPG) brands should aim to reach their audience on a once-per-week schedule during ad campaigns, a study by research firm NCSolutions has found. How often should brands in the ...

On this episode of CPG Week, the team explores how the convenience channel is offering fresh opportunities and new challenges ...

LCI for CPG brands solves these challenges, providing marketers with unique, real-time commerce intelligence into campaign performance across retailers, channels and KPIs, including incremental ...

Consumer packaged goods brands that “go dark”, meaning they stop all their mass-reach advertising, usually witness a double-digital contraction in value market share after one year. Consumer packaged ...

How did cannabis become part of the consumer packaged goods industry ... cannabis space – Gloria Govan founder and CEO of RLNTLSS Brands and Christine Smith CEO of Grön at the upcoming Benzinga ...