DoorDash Inc. is adding to its recent buying spree by acquiring advertising tech firm Symbiosys for $175 million, bolstering ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

If you're looking for companies to add to your portfolio, ideally, you'll want to pick ones that have a robust track record ...

One great ad can’t fix a broken backend. Focus on retention, not just acquisition. The lasting brands think long term.

A.I. may push ad creatives from producing to consulting. At Cannes, Monks, a marketing technology agency, will showcase a new ...

Roku ROKU has partnered with Amazon AMZN Ads to launch a new integration that could reshape how advertisers reach Connected ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

Australian AI-powered creative intelligence start-up Magicbrief is set to be acquired by Canva, signalling the visual ...

Buying stocks on a technical breakout isn’t always the formula for a swift gain. That said, if we’re talking about a company ...

Disney's DIS recent partnership with Amazon AMZN-owned Amazon Ads represents a strategic move to enhance its advertising capabilities, but investors should exercise patience before adding shares to ...

Last year, the IAB Tech Lab announced its new “Ad Format Hero” initiative to standardize emerging CTV ad formats.