Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also ...

If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

OTB Strategy is an out-of-the-box integrated marketing communication agency creating waves in the industry through continuous ...

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

In 2025, marketing will prioritise AI, short-form content, user-generated content, and social listening to engage a ...

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...

As social media becomes increasingly a part of marketing strategies, businesses are investing heavily in the platforms to ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

Businesses today must strive to stay ahead of the stiff competition. And thanks to technological advancement, it’s now easier ...