OTB Strategy is an out-of-the-box integrated marketing communication agency creating waves in the industry through continuous ...

If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

The digital marketing landscape is evolving at an unprecedented rate, and businesses must keep up with the latest innovations ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...

Cheil Indonesia has added Jackie W.K. Jeong, a marketing visionary with a 18-year career at the intersection of global retail ...

For a generation plagued by short attention spans and hyper-awareness, Vogue Business and Snapchat investigate what ...

It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...

As the digital content world becomes more and more crowded, businesses are facing increasing challenges in capturing the ...

Two days ago, Amazon MX Player deleted all posts from its Instagram account ahead of the trailer launch of its drama series, ...

The CEO of MNC explains why he’s betting on a new agency model. L-R MNC partner Joe Benn, MNC CEO Luke Bristow and MNC ...