Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case.

These days, your favorite A-listers are stepping behind the scenes, partnering with master distillers, and stamping their ...

This classic lowlands tequila is one of the most sought-after bottles. How did we get here ... “Sometimes when you build big, ...

Such behavior could make for a "very quiet" second quarter for the big tequila producers, said Trevor Stirling, analyst at Bernstein. In Mexico, meanwhile, representatives of tequila brands and ...

Flexing the offer and capitalising on interest in cocktails, bottle serves, and the super-premium category will therefore be key.” The OPUS survey also shows that the Tequila category’s ...