Whether you’re looking to sculpt cheekbones, carve out your jawline, or define your nose, these formulas are worth adding to ...

Finding your shade is just the beginning. Here’s how to pick a foundation that works for your skin and tackles specific ...

If you think about it, most of these products are cheaper than checking a bag — I hope that's all the justification you need.

There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped.

Impress even the pickiest beauty lover with these highly coveted gifts including makeup, skincare sets and more.

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup ...

Whether you prefer a full-glam look or a natural finish, this guide breaks down the best tools for liquid, powder, stick, and cream foundations.

As a makeup lover for seven years, I’m always on the hunt for the best products to add to my kit. In the past 2024, I ...

This sheer balm is a smart alternative; tap it on with the included sponge to diffuse pores and fine lines ... and indie brand founders to bring you the best in beauty. Follow her on Instagram.

Makeup sponges are a helpful tool for applying all sorts of cosmetics, and these Paw Paw Wonder Blenders won a Best of Allure award in 2024. They can be used wet or dry to blend foundation or apply ...

So there really is an active ingredient, but again, they haven’t been evaluated for their efficacy or safety.” But not all ...