Levi Strauss launched his business selling clothing ... We were hesitant to include it on a list of best advertising slogans ...

Slogans are particularly effective when you ... We'll be in your inbox every morning Monday-Saturday with all the day’s top business news, inspiring stories, best advice and exclusive reporting ...

Those phrases belong to Coca-Cola. That's the power of a good slogan. They're designed to stay with you (seemingly endless repetition through commercials and billboards don't hurt either).