Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

I’m not sure of the exact moment I felt like we’d reached peak beauty microtrend, but in recent years it certainly felt like the trend carousel was going faster than ever at times. Don’t get ...

“I have tried dozens of recent hair-gloss launches, and I think this is my favorite one! The formula is watery, more like a serum than a gel or cream, so it’s a little hard to apply and get ...

This story first appeared on Wednesday, January 8, 2025, in The Strategist Beauty Brief, a weekly newsletter in which our beauty writers share their must-tries, can-skips, and can’t-live ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

The hair, skin and makeup we're already calling favorites Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 and has 17 years reporting and writing ...

Finding cruelty-free beauty products is no easy feat. Trust me: I have had trouble with this ever since I became passionate about animal rights at age 14. With over a decade of experience with ...

K-beauty is consistently at the forefront of innovation. South Korean skincare in particular has been highly celebrated for years, but it seems 2025 is the year that we're going to see more ...

Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity, as the chain is calling the move, includes some nods to its past. Walmart said its new ...

A beauty editor’s guide to design-led make-up organisation This guide to make-up organisation by Wallpaper’s beauty editor includes storage solutions from B-Line, Kartell and Muji, plus essential ...