Tarte's Shape Tape concealer is a cult-favorite here at PureWow for the way it easily blends into skin and completely covers ...

Even better, the Grace & Stella Energizing Eye Masks stars like Jessica Alba, Kyle Richards and Leona Lewis adore are on sale ...

A look at the biggest beauty trends from New York Fashion Week Fall/Winter 2025, from bold bangs to playful eye makeup.

Yes, I tried 'salmon sperm' injections - but there's more to this trending treatment than its attention-grabbing ...

We love using makeup to enhance our features, conceal any flaws and boost our confidence. And one of our favorite features to ...

Kiehl's Avocado Eye Treatment is a real skincare staple for many fans, who claim it's the best eye cream they have tried ...

Even by Italian Filmmaker Paolo Sorrentino's over-the-top standards, this ode to a beautiful young woman is dying of thirst ...

I don’t know about you, but when it comes to giving makeup advice and knowing exactly what products will last through the ...

Of course, because it's Ilia, these eyeshadows are also vegan, cruelty-free, and safe for sensitive eyes. Plus, the formula is infused with skincare—namely upcycled grape extract, an antioxidant-rich ...

SHOPPING: Our beauty expert tested the £9 L'Oreal mascara shoppers call the 'best on the market' for lengthening and ...

We've discovered a way to significantly reduce the cost of your next makeup essential in time for Valentine's Day.