Shaquille O’Neal is bringing his larger-than-life energy to the beverage world with the launch of BeatBox Blueberry Lemonade, a bold, boozy take on the classic summer refresher. The new flavor ...

The NBA legend talks his love for music festivals, the Beatbox partnership, and becoming DJ Diesel. By Kyle Hodge All products and services featured are independently chosen by editors.

And the latest move there involves him investing in alcoholic drink provider BeatBox Beverages and launching an exclusive “BeatBox Blueberry Lemonade” flavor with them. Here’s more on that ...

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