Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...

There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...

Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Roughly half of all viewing in the United States that holiday was on streaming services, said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional ...

(Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms ...

Former Jacksonville Jaguars defensive coordinator Ryan Nielsen has found his next stop. "Former Jaguars and Falcons defensive coordinator Ryan Nielsen is expected to join the Bills staff as a ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

Streaming as a viewing category leveled up again in December, according to Nielsen‘s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively ...

NEW YORK—Heavy viewing during the Thanksgiving and Christmas holidays helped increase overall viewing by 4% month-over-month in December, according to Nielsen’s The Gauge report. That report, which ...

By Rick Porter Television Writer The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen‘s ...

YouTube hit a record share of TV usage in December, with the streaming service logging 11.1% of all TV viewing, according to Nielsen’s The Gauge report. After nabbing a 10.8% share in November ...

NEW YORK – February 3, 2025 – Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership ...