At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s ...

The Premier League or English Football Premier League has announced Microsoft as its official partner in the field of cloud ...

Why should you have to wait until all of the Premier League kits are out before you see them ranked? Here's every 2025-26 ...

Microsoft Corp.'s cloud computing deal with the Premier League will let the software company tout its AI technology to a ...

IntroductionHave you noticed how often gambling companies sponsor Premier League clubs? It's everywhere. Shirts, banners, and ...

The Washington Commanders have completely altered the outlook of their organization over the past few years. Ousting Dan ...

It definitely has some attitude and some fierceness to the crest that you don’t always see with traditional soccer crests.” ...

IT’S that time of year again. With the 2024-25 season done and dusted, preparations are underway for next term. And one thing on every Premier League club’s agenda is the roll out of ...

Premier League match ball. But it didn’t take long for fans to use the opportunity to make fun of Mikel Arteta. The sportswear company reached a ...

The 20-time English champions endured their worst top-flight campaign since they were relegated in 1973/74, finishing 15th.