LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s ...

The Premier League or English Football Premier League has announced Microsoft as its official partner in the field of cloud ...

Why should you have to wait until all of the Premier League kits are out before you see them ranked? Here's every 2025-26 ...

Microsoft Corp.'s cloud computing deal with the Premier League will let the software company tout its AI technology to a ...

Musicians have a long history of appearing as front-of-shirt sponsors and when they do, those kits always stand out from the ...

The 18-year-old is an ambassador for the Paul Lawrie Foundation and, with the logo and image of the Aberdeen star’s brilliant ...

Sporting Club Jacksonville announced a major partnership with Jacksonville-based healthcare provider Ascension St. Vincent’s.

MANCHESTER UNITED are set to miss out on MILLIONS after the launch of their new training kit. The Red Devils announced their ...

It definitely has some attitude and some fierceness to the crest that you don’t always see with traditional soccer crests.” ...

The Athletic was granted rare behind-the-scenes access as Newcastle United filmed the advert for one of next season's new ...

BOYLE Sports has agreed a long-term partnership deal with English Premier League soccer club West Ham United FC ...