As generative artificial intelligence personalises reality for billions, concerns arise about misinformation, ideological ...

Viant (DSP) is set for growth as a household CTV ad leader, offering a competitive edge over rivals like The Trade Desk. Read ...

Coursera is positioned for growth and profitability with diversified revenue streams and a strategic shift towards credit ...

AI Chatbots: Virtual assistants are powered to offer instant support, guide users toward making purchases, and answer queries ...

False advertising generally involves either a false claim of origin or a false claim regarding a product’s qualities, either ...

AI content creators can monetize their work through diverse revenue streams while ensuring content authenticity and fostering ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...

Also on the AI front, Hurtigruten partnered with Approach Guides to provide story-driven trade marketing for travel advisors.

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

As businesses prepare for 2025, AI marketing is transforming the way brands engage with consumers. Artificial intelligence is no longer just a buzzword; it has become a critical tool for automating ...

Imagine you’re hiring for a new role. You probably wouldn’t bring on a CPA to run your search engine optimization strategy or a content writer to build out ...