Dentsu pitched the solution to Adobe in December, citing growing client concerns looking to modernize their content supply ...

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

AI Chatbots: Virtual assistants are powered to offer instant support, guide users toward making purchases, and answer queries ...

As businesses prepare for 2025, AI marketing is transforming the way brands engage with consumers. Artificial intelligence is no longer just a buzzword; it has become a critical tool for automating ...

Sir Martin Sorrell emphasised the transformative role of AI in advertising. He called for automating media planning, stating ...

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...

Generative AI is set to revolutionize Hollywood. Over the next five years, artificial intelligence will reshape the film industry in every aspect, from scriptwriting and special effects to casting, ...

The findings are a result of an in-depth qualitative study based on interviews with more than 50 marketing and capability leaders around the world ...

Google’s search dominance may be waning, says James Bentham, head of SEO at Havas Media Network. But as search complexifies, ...

Also on the AI front, Hurtigruten partnered with Approach Guides to provide story-driven trade marketing for travel advisors.

The report states that two out of three TikTok users appreciate when brands collaborate with multiple creators ...