Ram sat out the Super Bowl of Advertising last year, and in 2024 the brand's truck sales cratered 16 percent. Coincidence?

Powell plays Goldilocks, and he's hunting for the perfect truck, among the Ram 2500 Rebel, Ramcharger, and 1500 RHO.

Ram will air a 60-second ad, starring Glen Powell, during the Super Bowl LIX, while other automakers decided to sit out this ...