How did the Super Bowl halftime show start? Dive into the history of the most expensive television spot, its evolution, and the performers who have graced the stage.

Before the Super Bowl halftime show became the spectacle it is today, it was often a simple mix of marching bands and variety acts. Over time, it evolved into one of the most-watched musical events in the country, delivering unforgettable moments, cultural milestones and no shortage of controversy.

The 2025 Super Bowl halftime show will center around Kendrick Lamar, who has been on the stage at the NFL's biggest occasion once before. The Los Angeles-based rapper joined Dr. Dre, Snoop Dogg and a long list of West Coast hip-hop stars on stage at SoFi Stadium at halftime in 2022.

The Kansas City Chiefs are less than a week away from trying for a historic Super Bowl three-peat, while the Philadelphia Eagles are the only remaining team that can stop them. Quarterback Patrick Mahomes and the Chiefs are back in the NFL title game — which will be on Sunday in New Orleans — after beating the Buffalo Bills 32-29 in a thrilling AFC championship game.

The Super Bowl LIX matchup is officially set: the Philadelphia Eagles will take on the Kansas City Chiefs in New Orleans on Sunday, February 9.