The Central Board of Secondary Education (CBSE) conducted the Class 12 Business Studies examination on February 22, 2025. Following the exam, students are eager to assess their performance. To assist ...

MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to ...

Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

Mini offers two cool new small cars to drive around in style, bring smiles wherever you go, and enjoy that trademark go-kart feeling: the new Aceman and Mini Cooper 5-door.

It remains the case that a majority of CFOs and CEOs treat PR as an afterthought - a cost center rather than a value-contributor to the business’s performance.

We’ve updated our article on Threads to include data from Buffer that found engagement on Threads outpaces engagement on Twitter/X. Threads has become the fastest-growing social media platform in ...

Why? They're using playbooks, not principles. I've scaled 12 companies in the past eight figures. Shut down three that flopped. And here's the brutal truth: 95% of ‘marketing strategies' are garbage.

This year could be a banner one for the marketing industry, with global ad spending projected by GroupM to surpass $1 trillion for the first time. But marketers still face macro pressures, including a ...