While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long lines, reports CNN. Niccol said a smaller menu will help Starbucks “be more responsive and tuned in to cultural moments.”
Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering options clearer.
Starbucks is planning to cut its food and beverage offerings by 30 per cent over the course of this year to simplify operations and speed up service.
Shares of Starbucks Corp. rallied after hours Tuesday after the coffee chain reported quarterly results that beat expectations, as it tries to revive sales following a year marked by cautious consumers.
Starbucks is a pioneer of the “second wave” coffee movement, with its origins in Seattle near the famous Pike Place Market. Starbucks stock price has seen tremendous growth since its 1992 IPO ...
Starbucks on Tuesday reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold.
Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold.
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Wednesday as Wall Street analysts hiked their price targets for the stock and bought into upbeat comments from Chief Executive Brian Niccol after his first full quarter at the helm. Niccol said Tuesday the company’s work to freshen its brand around coffee craftsmanship “is just beginning.
The creator of a fund designed to punish companies engaging in diversity, equity and inclusion activities says the Republican sweep hasn’t really deterred companies as much as has been suggested ...
Among them, Citigroup edged up its Starbucks price target by $1 to $100 a share and reiterated a neutral rating, while Goldman Sachs analysts lifted their view to $111a share from $109 a share and stuck to their buy rating on the stock, according to FactSet data.
Under its new CEO, Starbucks is spending heavily to make itself a more welcoming coffeehouse with faster service.