Effective media planning is no longer just about maximizing reach or minimizing cost. Recent research emphasizes the ...

2024 saw a record 328 million public transport journeys on bus, Luas and rail, according to latest figures released by the ...

With Ireland’s Six Nations campaign set to kick off this weekend, Virgin Media Television has teamed up with Guinness to ...

Steven Courtney has been appointed as FUEL’s director of content. Prior to joining the business, he held the position of ...

Orlagh Geraghty, head of brand marketing, Britvic Ireland is the new chair of the Marketing Society’s council. She takes over ...

The Effie Ireland Awards 2025 will be officially launched on Wednesday February 26 at an industry event in the RDS in Dublin.

Ringers Creative has rolled out a new brand platform for the Diageo-owned beer Smithwicks. Called “Originals Find Originals”, ...

AI can help us spot patterns in large datasets and organise information, fast. AI allows us to target more effectively. Hell, ...

IAB Ireland is partnering with IRM, the Institute for Advertising and Media Statistics, to publish the annual digital ...

IAPI has launched the 2025 Irish Young Lions competition with over 200 industry professionals attending this week’s launch in ...

TBWA\Ireland has created a powerful new campaign for HSE aimed at tackling HIV stigma in Ireland. Called “You, Me & HIV’ it ...