TRANSFORMATION IN BRAND INVESTMENTS: A RESPOND TO CONSUMER PREFERENCES Gen Z, the generation that is following influencers the most, is mainly looking for fashion, beauty, and lifestyle inspiration.

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

“The inspiration [behind the drink] was to create a foundation aimed at rebuilding and aiding civilian infrastructure in Palestine, specifically Gaza,” says Mohamed Kiswani, Communications Director at ...

SEO is proving to be more important than ever in 2024 and I see more and more businesses realizing it. In 2022 and 2023, the reality was that business owners and larger corporations predominantly ...

Consumers now have a myriad of channels to engage with their favorite content. Linear television remains dominant, captivating over 96% of the total population in KSA, with the average viewing time ...

The key audio measurement metrics First things first – what are audio measurement metrics? There will be a familiar comfort to digital audio measurement, as the metrics are very similar to digital and ...

For years, we’ve built our social media reports around metrics that look impressive in presentations such as follower counts, likes, reach. But the truth? Most of these numbers are empty calories.

Carrefour, operated by Majid Al Futtaim in the UAE, recently opened its doors at COP28's Blue Zone in Expo City, unveiling its latest initiative. The multinational retail and wholesaling corporation ...

CNTXT AI, the UAE-based Data and AI company, today announced the launch of Munsit — a next-generation Arabic speech-to-text model that outperforms every global model on Arabic, including those from ...

The Heinz Trade-Up will run from April 16 to April 20 th, allowing residents across Jumeirah Village Circle, Jumeirah Beach Residence, Discovery Gardens and Bur Dubai—the opportunity to use their ...

BPG Group and YouGov released the results of the 2019 Social Media Influencers’ Survey. This year’s survey focused on consumers’ views about Social Media Influencers. The survey which is currently in ...

Under the core themes of diversity and inclusion, Adidas’s I’m Possible has inspired women from different walks of life to share their journey in sports with the world.Proactive regional campaigns ...