After the unexpected resurgence and swag-ification of the L.L.Bean tote bags in 2022, it seems every city girl has a go-to canvas tote monogrammed with their initials or a cheeky phrase.

SWAG (stuff we all get) keeps piling up. Tote bags, plastic pens, throwaway tees have long been a staple of the marketing circuit but as expectations around brand experience evolve, so too must ...