"There’s things that we can do to engage more broadly than just our alums," Tech athletic director Ryan Alpert said, speaking on 680 The Fan Tuesday.

To learn more about how the new Innovid is redefining independent ad tech – and what it means for brands, agencies, and publishers – join us for “ A New Era in Ad Tech with Innovid ...

In a time when a few big tech firms control online advertising, a new player is entering the scene. They promise to offer ...

While bidding optimization is one of the most powerful AI use cases in the ad industry’s tool kit, it remains underutilized.

The past decade on The Flats has been a slow fade from national relevance, but now Georgia Tech finds itself at a critical inflection point. Brent Key, once ...

Retail media networks hide their tech stacks, frustrating advertisers and stalling DSP integrations. Why secrecy hurts growth ...

Trained using tens of millions of human responses to ads, DAIVID’s AI models use a predictive algorithm that lets advertisers ...

Brand safety has always been foundational to Premion’s platform. Reinforcing its leadership in delivering a trusted advertising environment, Premion has achieved “TAG Platinum” status, recertified for ...

But the way ad tech companies use the term “outcomes” can often be nebulous. And like many comparable fads, the more it becomes a talking point (or, more accurately, a selling point), the mushier it ...