“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Tony Ralph, director of data and marketing technology at Intuit QuickBooks.

Retail media networks hide their tech stacks, frustrating advertisers and stalling DSP integrations. Why secrecy hurts growth ...

While bidding optimization is one of the most powerful AI use cases in the ad industry’s tool kit, it remains underutilized.

In a time when a few big tech firms control online advertising, a new player is entering the scene. They promise to offer ...

This week, tech and media saw legal battles, new AI tools, safety concerns, and TV show production decline. In today’s ...

Digital Marketing & Ad Tech News How brands are evolving to engage with anyone, anywhere By Matt Garcia. Published on August 28, 2023.

Are you a print subscriber? Activate your account. By Erika Wheless - 24 min 59 sec ago By Chloe Sacrè - 24 min 59 sec ago 54 min 59 sec ago By Brian Bonilla - 54 min 59 sec ago By Adrianne ...

How brands are turning to ad tech for customer retention Also acquiring a new customer is almost 4-16X more expensive as compared to re-engaging an existing customer and it also leads to one more ...

Shares of cloud-based ad tech firm Trade Desk were set for their biggest single-day decline on record on Friday, after CEO ...

Swatch faced backlash in China after an ad campaign featured a model making a "slanted eye" gesture, considered racist. The ...

It was a strange quarter for ad-based companies on Wall Street. Independent ad tech companies have seen their stock prices rise in the wake of their earnings. The Trade Desk, the programmatic ...