"Almost every element of the new visual identity was pulled from Sizzler’s brand archives, inspired by a typeface from an old ad, the brand’s forgotten mascot, and pieces of old logos.

Perry says Sizzler had used cuts of Windsor and Caslon ... [Image: courtesy Tavern] Tavern was given a mandate not to mess with the logo, so the team only slightly messed with the logo.

Most notably they chose not to significantly change the Sizzler logo, instead opting to pare it back, put it in italics and render it as a literal cattle brand. They also took the iconic smoking ‘Z’s ...

Originally opened by Del and Helen Johnson in Culver City in 1958, iconic steakhouse Sizzler (then called Sizzler Family Restaurant) has become one of the most recognizable steak restaurants in ...

If you clicked on this story, you probably remember your hometown Sizzler. I remember mine. It was the fanciest restaurant I’d ever been to, and I have a distinct memory of sitting on its lushly ...

But fans who have craved Sizzler’s most popular dishes over the past four years had their tastebuds tantalised when the cultural 90s icon announced a two-week collaboration with The Coffee Club ...