News

Justin Bieber is celebrating the news that his wife, Hailey Bieber, just sold her beauty brand, rhode, to e.l.f. cosmetics!
Hailey Bieber shared her thoughts on Rhode's $1 billion sale to e.l.f. Beauty and her plans as Chief Creative Officer and ...
A major announcement is making waves in the industry: e.l.f. Beauty has officially acquired Hailey Bieber’s fast-growing skin care brand, rhode, for $1 billion. Known for its simple yet high ...
NEW YORK (AP) — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said. Bieber’s Rhode had $212 million in net sales in the 12 months that ...
A press release announced that e.l.f. Beauty acquired rhode in a $1 billion deal, in which Bieber will serve as rhode's Chief Creative Officer and Head of Innovation.
E.l.f. Beauty is acquiring rhode, the breakout beauty brand from Hailey Bieber, in a $1 billion deal. Here, Bieber shares her vision for the future of rhode with InStyle exclusively.
By Ramishah Maruf, CNN New York (CNN) — Hailey Bieber’s beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday. It’s e.l.f.’s largest acquisition to ...