Pantone has launched a new color inspired by the steady flow of menstruation. Its new red shade, aptly named "Period," is aimed at breaking the stigma surrounding people who menstruate.

Pantone's latest color is a vibrant new red. Pantone added 294 new colors to its swatch books in 2019. Photo courtesy of Pantone.

The Pantone Color Institute’s vice president Laurie Pressman described the color as “an active and adventurous red hue, courageous Period emboldens people, who menstruate to feel proud of who ...

Global color expert Pantone has picked reddish-brown Marsala as its 2015 Color of the Year. It's darker, perhaps more somber and safer than 2014's punchy pinky-purple Radiant Orchid and 2013's ...

“An active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are,” said Laurie Pressman, Vice-President Pantone Color Institute, in a statement.

Pantone, best known for its proprietary color system used across various industries, recently announced its newest shade: “ Period,” a deep, brilliant red that alludes to menstrual cycles.

Marsala, Pantone’s color of the year, has critics seeing red By David Keeps Jan. 30, 2015 11:30 AM PT ...

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Billboard asked Sherwin-Williams (and Pantone) about the on-the-ground (and on-your-walls) impact the singer's palette has on ...

Naturally, as the days grow shorter and the air turns crisper, the season’s color trends invite a richer, more decadent ...

Pantone's 2023 Color of the Year is Viva Magenta. Gifts in this "fearless, brave" color chosen for an unconventional time are ideal for trendspotters.

Indeed, according to the Pantone’s extensive color research, this color has already begun showing up in fashion over the last year. We see it in makeup trends and statement hair.