Pantone has launched a new color inspired by the steady flow of menstruation. Its new red shade, aptly named "Period," is aimed at breaking the stigma surrounding people who menstruate.

Pantone has teamed up with the Swedish feminine products company Intimina to conceive the new red Period color hoping "to empower and encourage people, regardless of gender, to talk in more detail ...

Global color expert Pantone has picked reddish-brown Marsala as its 2015 Color of the Year. It's darker, perhaps more somber and safer than 2014's punchy pinky-purple Radiant Orchid and 2013's ...

Pantone's latest color is a vibrant new red. Pantone added 294 new colors to its swatch books in 2019. Photo courtesy of Pantone.

The Pantone Color Institute’s vice president Laurie Pressman described the color as “an active and adventurous red hue, courageous Period emboldens people, who menstruate to feel proud of who ...

Pantone, best known for its proprietary color system used across various industries, recently announced its newest shade: “ Period,” a deep, brilliant red that alludes to menstrual cycles.

CARLSTADT, N.J. – Pantone’ s color of the year for 2023 is a nuanced crimson red tone that presents a balance between warm and cool. It’s called Viva Magenta. “As virtual worlds become a more ...

Pantone's global team relies more on technology to share ideas and inspiration. They look at color more on screen, but the process to select the COTY and its purpose has remained the same since 1999.

Those two hues are the apparent color scheme for the LP, in following with the singer's history of association certain shades ...

The ceremonial red carpet made its historical debut in literature in 458 B.C. (“Agamemnon”), and at the Academy Awards in 1961. According to a report in yesterday’s Los Angeles Times, the ...

Naturally, as the days grow shorter and the air turns crisper, the season’s color trends invite a richer, more decadent ...

Pantone's 2023 Color of the Year is Viva Magenta. Gifts in this "fearless, brave" color chosen for an unconventional time are ideal for trendspotters.