KESLER: This is Richard Herbert, former president of Pantone. He's talking about his dad, Larry Herbert, the inventor of the Pantone standard. We reached out to Larry for the story.

To pick the color that will set the tone for the year ahead, Pantone considers emerging trends across a range of industries. Experts comb the entertainment industry and films in production, new ...

“With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important–that ...