Is being the ‘underdog’ enough for Under Armour to arm itself against Nike & Adidas?
Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...
Steph Curry Changed Basketball Forever With His Shot — Now He's Teaming Up With De'Aaron Fox to Transform the Sneaker Game
Curry Brand introduces its first signature athlete, De'Aaron Fox, with the launch of the Fox 1 — a campaign built around his ...
Boxing News and Views5h
Claressa Shields After Becoming First Women’s Undisputed Heavyweight Champion In History Talks Nike, Adidas, Under Armor Sponsorships
American Claressa Shields made history in women's boxing and is line for big things. She reacted to the big win here.
Deion Sanders, Nike reunite for Air Diamond Turf sneakers: 'Nothing is new under the sun'
Deion Sanders and Nike got back together again to release the NFL Hall of Famer's signature Air Diamond Turf sneakers.