The TV network, which appeals to liberal audiences with a stable of personalities including Rachel Maddow, Ari Melber and Nicole Wallace, has been building its own separate news division from NBC News. It will also remove NBC’s peacock symbol from its logo as part of the change, which will take effect later this year.

MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the channel off into a new company called Versant. Once MSNBC becomes part of Versant,

As a result of the spinoff, which is set to take effect later this year, MSNBC will change its name, stop using the NBC brand, and drop its signature peacock logo. CNBC, also part of the spinoff, will retain its initials, which stand for Consumer News and Business Channel, but it will also have a new logo without the peacock.