Myer is an iconic Australian department store brand that resonates with Australians. Myer is hanging onto this perception by improving its stores and online offerings to meet customer demand.

In Myer’s case, they admitted the brand is not the powerhouse it once was, and slashed the value of it. The total value of writedowns was a whopping $515 million. If you dive into Myer’s ...

“There’s no advantage for David Jones in retaining the Myer brand. It will be like when Qantas took over TAA and almost the first thing that happened was the Qantas name took over ...

“The complications created stock flow issues, including Myer Exclusive Brand stock remaining trapped in the facility during Q1 FY25 and led to online fulfilment transferring to stores.

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