They certainly were for Pooja Bavishi, who owns Malai Ice Cream, a scoop shop in Brooklyn and Washington, D.C. Growing up, she would make quick work of the boxes of mithai her family would buy in ...

Pondicheri Bake Lab + Shop makes fresh mithai of all types year-round, but during Diwali, visitors can score ready-to-gift boxes, or dabbas, packed with an assortment of signature ladoos.

South Asian sweets, or mithai — like jamun, burfi, and jalebi — haven’t caught on with the Western world, which is curious because those eaters sure love to note heat levels in South Asian ...

Raja Sweets has been preparing mithai (bite-size sweets) for Texans to gift during the Hindu holiday since 1986—and they’re likely to have record sales this year.

In a world where mithai is a language of love, perhaps the most loving thing we can do for ourselves and others, is to offer not just sweets, but awareness.