It was a wry joke: MEC’s soon-to-be-defunct, square green logo was so non-descript, Mr. Claus felt, that it could easily be mistaken for any other type of business.

However, MEC had been losing its way long before the pandemic and the eventual sale, says Claus. Some of that involved behind-the-scenes inefficiencies in areas, such as warehousing and logistics ...

TORONTO, Ontario (CTV Network) — When Eric Claus took over as CEO of Mountain Equipment Co. in late 2020, it didn’t take long for the issue of the logo to come up. Seven years earlier, the ...