Best Western Hotels and Resorts, as it will be called, will debut a new, more contemporary master brand logo for the first time since 1993. It will also introduce GLō, ...

An effective brand architecture is a clear, prioritized system that allows for growth and consistency, and that builds equity in the master brand. For all units and entities across RIT, including ...

Master Brand Logo Clear Space . A space equal to the height of the interlocking UB mark should be observed around the entire lockup construction. The clear space guidance noted here is for general ...

Learn how our Master Brand Lockup fits with those of UB units These are the only two approved options for representing the university as a whole using a logo. Based on communications goals, objectives ...

The system employs a master-brand approach, with all business units, products and services united under a single logo. Curley has worked to bring the company’s array of offerings – from content ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

A “U” inside the logo is not needed to confer prestige to a school or athletics program – Notre Dame and University of Southern California are examples of prestigious athletics programs that don’t ...

Albertsons is rebranding its Signature Farms, Signature Care and Signature Cafe products under one master brand, Signature SELECT. The company shared that the rebrand features a refreshed, modern ...

Spin Master Corp., the toy and entertainment company behind beloved children series like “Paw Patrol” and “Unicorn Academy,” ...

As we saw with the new Jaguar logo recently, redesigning a car brand emblem can be controversial, yet Mazda's simple yet contemporary upgrade was well received by many. A welcome evolution that ...