Management guru Peter Drucker, writing 50 years ago, said, "Any business enterprise has two—and only these two—basic functions: innovation and marketing." Drucker's claim is no less true today. Yet, ...

“The marketing function faces an array of headwinds that impact the ability of marketing to drive growth and value in a business,” adds Findley, who is co-leader of MASB’s Marketing ...

This major helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. The program provides ...

AI in digital marketing transforms customer interactions and business model development as well as automation workflow management.