An advertising campaign for the drink Lucozade Sport has been banned. A TV ad and poster received 63 complaints over claims it "hydrates and fuels you better than water". The drink's former makers ...

An M&C Saatchi ad for Lucozade has been banned by the Advertising Standards Agency (ASA) for likening the product to water. The television and poster campaign featuring the tagline “The Fitness Water” ...

Here, we dive into the beverage company’s updated masterbrand approach. What do you think of Lucozade's brand refresh? / Pearlfisher It’s an exciting time for Lucozade. The soft drinks brand ...

In the poster – which SBF GB&I said was outdated – Parfetts said the Ribena maker had “experienced several challenges in recent weeks that had resulted in very poor supply into Parfetts and the rest ...

Customers have been left confused after Lucozade changed its distinctive packaging. Some said the new look is "obscene" while others went as far as to compare it to Winnie the Pooh. The beverage ...

England sponsor Lucozade will avoid having a brand presence at the FIFA World Cup in Qatar. Lucozade is a partner of England, rather than FIFA or the tournament itself, and has chosen to remove ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

A grandfather has given up his eight-bottle-a-day Lucozade habit after a stroke scare - but still “craves it 24/7”. Garry Johnson, 65, was forced to confront his 29-year addiction after being ...

LUCOZADE fans have been left literally buzzing after spotting a favourite flavour that disappeared from supermarket shelves. The fizzy drink company's popular Caribbean Crush was temporarily ...

An advertising campaign for the drink Lucozade Sport has been banned. A TV ad and poster received 63 complaints over claims it "hydrates and fuels you better than water". The drink's former makers ...