Have a loyalty card with a big grocer? Or maybe you’ve downloaded the app to take advantage of savings with digital coupons. Well, chances are it has not only tracked your purchases but used ...

Free loyalty program members, meanwhile, are only 30% more likely to spend on the brand after joining. The standard-bearer for paid loyalty programs is Amazon Prime, which launched in 2005.

Task Group analyzed Deloitte's 2024 retail industry outlook report to see how well customer rewards programs can strengthen brand loyalty.