The “Lamborghini” name was also excised from below the logo and incorporated into the badge itself, arching above the bull’s tail at the top in all-caps letters.

It might seem as though the Lamborghini bull, which was to form the centerpiece of the brand’s logo for the next 60 years, was somehow tied to the power of the cars being built in Sant’Agata ...

Lamborghini has long been known for building extroverted, over-the-top exotics, so it’s no surprise its current logo — a buff bull — is an in-your-face exclamation mark on the hoods of the ...

The “Lamborghini” name was also excised from below the logo and incorporated into the badge itself, arching above the bull’s tail at the top in all-caps letters.