Conservative personality Ian Miles Cheong ripped into Jaguar's new brand strategy on X, criticizing what he said was the company's "woke ideology" and promotion of DEI initiatives. And Nick ...

Few rebrands have caused as much controversy in recent years as Jaguar's new look. While many brands have been chasing ...

Jaguar has debuted new logos and graphic designs, preparing to relaunch itself as an exclusive, high-priced luxury EV brand that competes in the league of Rolls-Royce and Bentley. A new "leaper ...

buzz-wordy marketing guff—“delete ordinary,” “live vivid,” “break molds,” “fearless creativity”—during the media event held to reveal Jaguar’s new brand strategy and the ...

Other X users did not like Jaguar’s video. In Monday’s press release, Jaguar explained its new brand identity. “The reimagined Jaguar begins its unveiling today with an all‑new brand ...

The new concept vehicle comes weeks after Jaguar ... The company defended its efforts despite the backlash, saying the "brand relaunch for Jaguar is a bold and imaginative reinvention and as ...

The new concept vehicle comes weeks after ... The company defended its efforts despite the backlash, saying the “brand relaunch for Jaguar is a bold and imaginative reinvention and as expected ...