Costumed mascots can interact with the crowd, wave at people and engage with fans much better than a live animal.” — MK Manoylov, Red & Black (University of Georgia) ...

Having an adorable mascot is an effective marketing strategy that very few can resist succumbing to. Here are some of the cutest mascots in gaming. 10 Sackboy (LittleBigPlanet) ...

Abolishing the school’s gold-miner mascot was only the beginning. California State University, Long Beach, has decided to do away with its “Prospector Pete” mascot amid concerns that it’s ...

How cute and cuddly mascots generate billions in Japan January 3, 2017 / 1:27 PM EST / CBS News HANYU, Japan -- They’re kooky, cuddly – and for some – a little creepy.

Waldi the Daschund set the standard for cute and cuddly animals as the first mascot at the 1972 Munich Games. Likewise Moscow opted for the adorable, if unimaginative, Mishka the Bear in 1980.

The mascot for rural Kumamoto prefecture, Kumamon won a nationwide popularity contest in 2011. His image adorns bags, T-shirts, key chains, plastic chopsticks, liquor bottles and countless other ...

In the greater Tokyo area alone, there are some 250 mascots, not counting those used as company promotions. "I do indeed like them," said Seiji Uchida, 12, who took part in a recent morning ...

Slate's human guinea pig, Emily Yoffe, takes on unusual jobs to tell us what they're like, a recent stint as a nude model at an art school, for instance. Well, Emily wanted to see what it was like ...

Say hello to Clark, the first mascot in the modern history of the Chicago Cubs. And then…run. Note the glassy eyes, the stiff upper lip in the face of relentless disaster, the sad smile — and ...