The Heinz logo itself has its roots in the original Heinz & Noble Co. of 1869. In terms of font, size, and shape, very little of the logo has changed since its inception.

Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most ...

Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most popular products – from baked beans to the humble tomato soup – the ...

This week in branding news, Heinz faced substantial backlash for multiple ads accused of racism, Ikea used its recognizable product marketing to make a difference, and FIFA’s new logo reassured ...

Much like the Heinz logo, the "57 varieties" mark has become a way for customers to recognize the brand and it's really nostalgic for fans of the company. "Our '57' mark is part of our proud heritage.

Heinz has dropped its logo in a confident billboard campaign highlighting its slogan ‘It Has to Be’ without featuring the brand name. Instead, each ad showcases classic Heinz products paired ...

The Heinz logo appears at Gate C at Acrisure Stadium. The name inclusion was part of a deal Kraft Heinz struck to retain some of the stadium's heritage.