Unfortunately for H&M, its mall-focused business model isn’t exclusive, and competition is fierce. Brands like Abercrombie, American Eagle, and Gap offer equally good quality at competitive ...
In his first year as CEO, Erver has spearheaded investments in marketing to boost the H&M brand's appeal, as well as a push to speed up product development as the retailer tries to regain market ...
One of H&M's key areas of success has been its sister brands, specifically Cos, which is the second-largest brand in the company's portfolio and is focused on better-quality but higher-cost ...
Television is no longer just a storytelling platform—it’s a luxury brand playground. With The White Lotus season three ...
H&M may be too slow in trimming its store base, which could present a drag on profitability as business shifts online and store productivity falls.
H&M did not immediately respond to Business ... and focus on adding trendy new brands to its portfolio. Its eagerly anticipated new venture, Nyden, launches online this year.
Additionally, H&M is branded throughout the app and there ... create new product evangelists and rewarding users for engaging with their brands via mobile, social and in offline environments.
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